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Kubota Recognized for its All-Terrain KATR as Part of its Commitment to Providing Range of Customer Solutions in Ag and Construction Work Environments.

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Innovation Cycle

We develop solutions with our customers in an innovation cycle that never ends.

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Listen

We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work.

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Design & Build

Address the needs and wants of both individuals and society.

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Iterate

Test and refine and begin again.


Work Loop

The basic work loop has existed as long as people have been on the job. The analytics, connectivity, and automation we bring to it changes everything.

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Assess

Gather data inputs through perception technology.

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Analyze

Use AI to draw conclusions and make recommendations.

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Act

Deploy connectivity and automation or act manually, because we believe in choice without compromise.


INTEGRATION BENEFIT

The Benefit is we can account for more complexity with more certainty and more simplicity than ever before.

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Simplicity

Enables a novice operator to perform like a pro.

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Productivity

Enhances productivity so the customer can focus on doing what they love to do.

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Sustainability

Ensures sustainability of limited resources.

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Quality of Life

It’s all about a better quality of life for individuals and society.

New Innovations

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Kubota's History of Innovations

 
 
 
 

The Challenge

Since its founding, Kubota has remained committed to its mission to tackle global issues. How can we be the solution for the agriculture industry and evolve farming technologies to face our many challenges? And a significant concern for farmers, how can we do more on the farm with fewer workers? Growers still rely on labor to harvest by hand, despite ongoing worker shortages and high labor costs that have doubled over the last decade. And, with farms increasing in size, farmers are challenged with cultivating the land in an efficient and profitable way.


Solution

With its Concept Tractor, Kubota has developed a fully automated and quiet electric tractor. This tractor, in use today in Japan, offers autonomous driving capabilities through remote monitoring. Its advanced technology enables versatile and efficient production of higher-value crops, creating solutions that directly respond to changing times and customer needs.


Benefits

Paving the way for the future of farming, this AI-enabled futuristic yet practical electric tractor is autonomous to offer maximum labor savings. Designed with all the versatility of a four-wheel crawler to tackle a variety of tasks, this electric tractor features adjustable riding height that enables work on a wide range of soils and terrains. Full data support allows for optimized operations, executing on tasks based on real-time weather and growth data.


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How should we address the great challenges of our time? Can we shape a better future together?
We want to lead the way with innovative solutions.

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