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Kubota Recognized for its All-Terrain KATR as Part of its Commitment to Providing Range of Customer Solutions in Ag and Construction Work Environments.

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Innovation Cycle

We develop solutions with our customers in an innovation cycle that never ends.

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Listen

We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work.

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Design & Build

Address the needs and wants of both individuals and society.

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Iterate

Test and refine and begin again.


Work Loop

The basic work loop has existed as long as people have been on the job. The analytics, connectivity, and automation we bring to it changes everything.

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Assess

Gather data inputs through perception technology.

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Analyze

Use AI to draw conclusions and make recommendations.

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Act

Deploy connectivity and automation or act manually, because we believe in choice without compromise.


INTEGRATION BENEFIT

The Benefit is we can account for more complexity with more certainty and more simplicity than ever before.

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Simplicity

Enables a novice operator to perform like a pro.

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Productivity

Enhances productivity so the customer can focus on doing what they love to do.

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Sustainability

Ensures sustainability of limited resources.

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Quality of Life

It’s all about a better quality of life for individuals and society.

New Innovations

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Kubota's History of Innovations

 
 
 
 



 


 

The Challenge

Care for the environment has quickly become a key element in the decision-making process when choosing ground maintenance equipment. For Kubota, our mission is to innovative products that reduce both exhaust and noise emissions, while maintaining our quality reputation for power and productivity at every turn.


Solution

Enter the new Kubota battery-powered electric zero-turn mower, built to reduce carbon emissions while doing double-duty to lower noise, vibration, and engine odor produced from traditional fuel-operated models.


Benefits

The electric zero turn is built from the ground up to improve the operator experience for our U.S. customers with lower emissions in mind. At the same time, the electric zero turn brings down maintenance needs, noise, and fuel costs. Fully compatible with telematics, this machine easily collects data to take mowing jobs to a whole new level, particularly for commercial customers who can easily control their fleet more closely. And with the ability to charge at home or at work, the new model will make recharging quick and convenient.


Explore Other Stories.

How should we address the great challenges of our time? Can we shape a better future together?
We want to lead the way with innovative solutions.

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