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SOCIAL MEDIA INFLUENCERS

Martha Stewart loves her Kubota mower!

Social media - it’s part of our lives and our customers’ lives. So, at Kubota we are leveraging the many benefits of social platforms. Of course, we have Kubota operated Facebook, Instagram, YouTube, LinkedIn and other pages where many of our current customers “like” and “follow” us. But, we are also utilizing the growing influence of social media to generate awareness of the Kubota brand and the breadth of our product line with those who might not have been exposed to Kubota before.

Having a respected third party advocate for Kubota equipment lends credibility to our brand and deepens our connection with a targeted audience. 

So, the trick is to (1) find influencers whose followers match our target audiences and (2) confirm they have enough followers that it is a cost-effective way to reach them by providing the influencer a piece of equipment. 

One recent success story is with Martha Stewart. We began a relationship with Martha and her grounds team last year. She made several posts that were then picked up by Buzzfeed and viewed by nearly 17 million people on BuzzFeed.com and another 5.4 of the BuzzFeed Instagram page! This is the definition of going viral! Other posts have been picked up by US Weekly, Intouch Magazine, Town and Country and shared on Martha’s blog.

Follow our influencers:

@MarthaStewart48

@OutdoorsWithTheMorgans

@MidwestWhitetail

@HeartlandBowhunter

@PetersonFarmBros

@RuralRenovators (coming soon!)

  • Bonus - US Weekly (1.9 mil circ) - Stars THEY'RE JUST LIKE US! – Martha and her Z200 featured (print)

  • Bonus - In Touch (255k circ)  - Fun on the Farm! – Martha and her Z200 featured in print and Bella Hadid with RTV-X1140 featured (print): InTouch magazine

  • Bonus - Town & Country Magazine Online (1.8M unique views per month) – article about quarantine life at Martha’s estate, includes Kubota ZD200 video embedded

  • Bonus - Meredith Corp. also picked up the video on their official Martha Stewart branded Instagram Channel (3M followers).

_____________

Notes:

 Why use social media influencers?

  • Third-Party Credibility

    • Consumers trust recommendations made by influencers. A respected third party advocate for Kubota equipment lends credibility to our brand and deepens our connection with a targeted audience. 

  • Cost-Effective Reach

    • Influencers are a cost-effective way to reach a targeted audience to increase brand awareness, showcase equipment, and influence purchase decisions. 

Martha Stewart posted about her new Z200 on @MarthaStewart48 Instagram channel (730K followers) https://www.instagram.com/p/B_yX1jXJ9jY/

o Her followers were highly engaged with the post (55k likes and 1,630 comments)

  • Bonus - BuzzFeed (16.5M unique views per month) ran article on it and linked to post

  • Bonus – BuzzFeed also did a post on their Instagram page (5.4M followers)

  • Bonus - US Weekly (1.9 mil circ) - Stars THEY'RE JUST LIKE US! – Martha and her Z200 featured (print)

  • Bonus - In Touch (255k circ)  - Fun on the Farm! – Martha and her Z200 featured in print and Bella Hadid with RTV-X1140 featured (print): InTouch magazine

  • Bonus - Town & Country Magazine Online (1.8M unique views per month) – article about quarantine life at Martha’s estate, includes Kubota ZD200 video embedded

  • Bonus - Meredith Corp. also picked up the video on their official Martha Stewart branded Instagram Channel (3M followers).

o Martha's post “The Right Tool for the Right Job”  includes Z200, ZD1211, M7060 and push mower (12K unique views per month): https://www.themarthablog.com/2020/05/the-right-tool-for-the-right-job.html

Midwest Whitetail 

  • Overview: Bill Winke is the host of the digital-only shows Midwest Whitetail and Chasing November which are published on Realtree 365, YouTube, Apple TV, Amazon Fire TV, Android TV and Roku.

  • The main focus of his shows are about managing private property, planting food plots and developing ideal hunting properties. 

  • Platforms:

  • Equipment loaned:

    • RTV-XG850 Sidekick 

    • RTV-X1100C 

Peterson Farm Brothers

  • Overview: The Peterson Farm Brothers are 5th generation family row crop and cattle farmers in Kansas. The Peterson Farm Brothers document their farming activities on YouTube, Facebook and Instagram.

  • Platforms:

  • Equipment loaned:

    • M8-201

    • BV4580 

    • RTV-XG850 Sidekick

    • RTV-X1100C

Heartland Bowhunter

  • Overview: Mike Hunsucker is the host of Heartland Bowhunter which airs on the Outdoor Channel and also produces a digital-only show that airs on YouTube and a variety of digital platforms. 

  • Heartland Bowhunter documents the adventures of their team as they bow hunt all over the Midwest for everything from whitetail deer to Canada geese. 

  • Platforms:

  • Equipment loaned:

    • RTV-XG850 Sidekick (green) 

    • RTV-XG850 Sidekick (special edition) 

Outdoors with the Morgans various posts for MX, BX and Land Pride implements


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